What changed on Amazon, and what to do
Written for sellers who run the account themselves. Every factual claim links to its source.
- Advertising
Amazon's ad billing change: who it actually hit, and the option nobody mentions
Amazon's switch from credit-card ad billing to deduction from retail proceeds took effect on 1 August 2026, and most of the coverage got the scope wrong. It applied to a subset of advertisers Amazon contacted directly, not to everyone — and there is a second option, Pay by Invoice on Net 30, that is arguably better than the credit card it replaced.
24 August 20266 min readRead - News
Amazon cut titles to 75 characters. Go and read what its AI put in the other 125.
Since 27 July 2026 Amazon product titles are capped at 75 characters, with a new 125-character Item Highlights field carrying the overflow. Amazon has been generating the split for non-compliant listings itself, and brand owners get only 14 days to review a suggestion before it publishes — so the urgent job is not rewriting your title, it is checking which version is live right now.
17 August 20267 min readRead - Advertising
The Amazon PPC audit we run before touching a single bid
Before changing anything in an Amazon account we run the same five-step audit, and it uses three exported reports rather than account access. This is the full checklist, in the order we work it, so you can run it yourself this week.
17 August 20267 min readRead